Comments

• palef tina

  How do you speed up customer decision making? I often face the situation when a potential customer thinks for a long time, postpones the purchase or simply leaves the site without having finalized anything. It seems that the product is good and the offer is favorable, but people hesitate. Maybe we lack some kind of trigger that would push them to action?

  Apr 4th, 2:29 am
• natalya serement

  This can be done with social proof (reviews, case studies, ratings). For example, if a customer sees that others have already bought and are satisfied, it's easier for them to decide. Time or quantity constraints also work well - a discount valid only today or a product that is running out of stock can encourage a quick purchase. Another important aspect is a clear and strong offer. If it's unclear to the customer why your offer is better than the competition, they will hesitate. Try to clearly articulate the benefits and show the specific benefits he will receive. A great example of successful opt-in optimization can be found https://conversionrate.store/cro-case-studies/ where real companies applied different techniques and achieved an increase in conversions. Finally, you can test chatbots or trigger emails - abandoned cart reminders often help bring back customers who didn't opt in right away.

  Apr 4th, 2:30 am
• 

  It's an interesting question. I think a lot depends on the product itself and the audience. Some people need time to think about a purchase, while for others it is enough to see a promotion or a review. There is no universal solution, but it is important to simplify the process and remove possible barriers.

  Apr 4th, 2:34 am