Another Effect of the Tiger Effect

The “Tiger Effect” is the effect Tiger Woods has had on various aspects of professional golf. It’s often measured in TV ratings or purse sizes as well as the ballooning number of people who took up the game of golf after Tiger made it both more exciting and way way WAY cooler. (Sorry Mr. visor-wearing golfer of the 90s.)

Here’s another ripple of the Tiger Effect: What weekend golfers expect out of the courses they play is a really high standard of quality.

Those who were introduced to golf by Tiger on Sunday television saw the best courses in the country in the best shape imaginable (except maybe Quail Hollow in 2013!) So when they go out to the local track, there’s probably still something to be desired. As well, we constantly heard about how this course has been lengthened (for Tiger) or that course has added bunkers or other difficulties (for Tiger) and we got the impression that golf has to go beyond merely being a challenge. It has to be sadistically hard.

Having every blade of grass on the property cut in perfect uniformity and having 4-8 different tee set-ups for various handicaps is no longer a unique selling feature; it’s an expectation. Golfers are so used to seeing top quality golf courses on TV and in magazines they expect it across the board. Quality means less now that golfers take it for granted.

The challenge is to be more remarkable, to be more genuinely engaging at every opportunity, to surprise golfers and to delight them with the experience of setting foot onto your property. Here’s a secret: the big winners will be doing this long before the golfer reaches the bag drop and well after the tab is paid at the 19th hole.